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Bamboo is one of the fastest growing, least needy grasses on the planet.

  • A fraction of the water to grow or produce
  • No chemical pesticides or herbicides
  • Far less inputs to harvest and process soaks up about the same amount of carbon as trees or more

You can’t
replant a forest.

The paper industry clear cuts 1,000,000 acres of North American boreal forest each year. While trees may be replanted (and re-cut) the forest is gone forever.

What’s clear cutting?

Clear cutting means taking down everything in a forest. Every tree, every plant and all habitat for countless species and other plant life. It's faster for logging. And devastating to wildlife, interdependent plants and planet, much like wildfires.

We don't need to wipe out everything just to wipe.

But don’t they plant trees back?

Yes, but the complex ecosystem that is a forest is gone forever.

A forest is biodiverse. Over time, it is populated by different species of plants, animals and other living things at all stages of growth. They depend on each other, creating a complex ecosystem our climate depends on. It can't be replicated.

Big Paper basically replants tree farms: only 1 or 2 species of the fastest growing trees all planted at once so they can get cut down again.

This is why tree-free matters.


BRC Global standard approved

The BRC Global Standards are a leading global safety and quality certification programme, used throughout the world by over 17,000 certificated suppliers in 90 countries through a network of over 80 accredited and BRC recognised Certification Bodies. The BRC Global Standards are widely used by suppliers and global retailers. They facilitate standardization of quality, safety, operational criteria and manufacturers’ fulfillment of legal obligations. They also help provide protection to the consumer.

NON-GMO Verified

The Non-GMO Project is a non-profit organization which began as an initiative of independent natural foods retailers in the U.S. and Canada with the stated aim to provide non-GMO labeling for products produced in compliance with their Non-GMO Project Standard.


BRC Global standard approved

The MADE SAFE® (Made with Safe Ingredients) seal means that a product is literally made with safe ingredients™ not known or suspected to harm human health, animals or ecosystems. It’s the only nontoxic certification to apply to products we use every day. For the first time, you can find things that are safe to use on your body, with your families and in your homes.

Every MADE SAFE certified product is thoroughly screened and 100% of registered ingredients are vetted by scientists and/or researchers to ensure they’re made without known behavioral toxins, carcinogens, developmental toxins, endocrine disruptors, synthetic flame retardants, heavy metals, neurotoxins, high risk pesticides, reproductive toxins, toxic solvents, or harmful VOCs. MADE SAFE additionally screens ingredients for bioaccumulation, environmental persistence, general ecosystem harm, as well as for toxicity to aquatic and terrestrial life. When there is doubt they exercise the precautionary principle, erring on the side of caution. The MADE SAFE approach flips the current regulatory model of ‘innocent until proven guilty’ on its head. This 360-degree ecosystem assessment makes MADE SAFE the most rigorous standard in existence

Learn more about MADE SAFE.